From Looking to Booking

Hospitality, Meetings & Events


At Soft-Focus we provide visual images for businesses in the hospitality sector.

We love to work with quality food and beverage providers, including hotels and restaurants, to show off their menus, food and drink, and dining areas. We also enjoy working with accommodation providers and recreation facilities, because we find that professionals working within these industries often understand the need for high quality imagery.

food and drink photography in restaurant Warwickshire



What will we shoot?

We work hard with you to choose how to photograph things such as:

  • Items on your menu that you want to show off online – for example, your specialities
  • Spaces such as wedding areas, meeting rooms, attractions, and features
  • Seasonal promotions that you’re running, such as summer or Christmas events
  • The facilities that you offer, such as your dining areas, your Spa, or your accommodation
  • The external features of your establishment and its surroundings

Why do you need high quality photography?

Statistics show that potential customers spend about the same amount of time looking at photos of your food and drink as reading reviews about what you offer.

Even a fabulous tasting meal is not going to appeal if it looks unappetising. The same can be said for a bed in a hotel room – it may be the most comfortable bed in the world, but if it looks uninviting, it will put customers off and they’ll go elsewhere.

We put time, energy, and creativity into photographing your food, drink, and facilities to make them look inviting, encouraging your customers to book. These images are perfect for your website and social media channels, as well as printed brochures or leaflets.

To have a chat about how we can help you with your photographic needs, please email us or fill in a contact form.

Video Production Warwickshire



At Soft-Focus Productions, we create high-quality, innovative, professional videos for the hospitality sector.

The videos we produce can be used for almost every part of the sales process. You’ll use  them to enhance your website, share across your social media platforms, demonstrate at conferences and trade shows, or to send as part of your communication with existing customers.

In the short term, if you’re promoting an upcoming event or new facility, video cannot be beaten. For the longer term, having a promotional overview of your facilities – perhaps with titles or voiceovers – is invaluable.

Videos help you to tell a story about your restaurant, bar, or hotel, enabling your prospective customers to see exactly what to expect, so they can make an informed decision. Why not share some behind the scenes information or feature a member of staff to help your customers really understand and buy in to your business?


What will we shoot?

The videos we produce will:

  • Help your business stand out in a crowded marketplace
  • Support your brand awareness
  • Provide helpful content for your social media and email marketing
  • Increase customer engagement and interaction
  • Encourage new customers.


Why do you need high quality videography?

Consumers often use video as means of researching a product or service before buying.

Rather than telling your customers what your hospitality business can give them, you can show them. Video lets your customers experience what you have to offer, without them ever having to leave their sofa.

You could use even video to add credibility to your testimonials. You’ll probably have genuine reviews from satisfied clients on your website or Facebook. The problem is, they’re not verified as authentic. With video, you can show real testimonials, encouraging trust and sales.

To discuss how we can help you with your video needs, please email us or fill in a contact form.

360 Virtual Tours Warwickshire Businesses

360 Virtual Tours

360-degree virtual tours are increasingly popular in the hospitality sector, and for good reason.

With a 360 tour you can bring your potential guests to you remotely, allowing them to view your rooms and facilities before booking. These days, customers rarely visit a restaurant or pub without looking at a menu online first, so why not give them the option to view your venue at the same time?

Tours are completely customisable to fit with your branding, and, once set up, will do your marketing for you!

A virtual tour gives transparency and generates a positive first impression. Your customers feel in control and will understand that you care about the way you market your product, so you’re likely to care about them, too. What’s more, they’re likely to stay longer on your website, click around more, and you’ll generate more bookings.


What will we shoot?

We’ll provide your potential customers with a tour of your facilities, showing off what you have to offer and helping them to feel like they’re almost there with you.

Customers will be able to get a real feel for your facilities and will be able to picture themselves in your dining area, eating your food, enjoying an event, or staying in your hotel.

If you have specific spaces for meetings and events such as weddings, a 360 tour will allow your organisers to start planning how it will work, right away. Fixed facilities or attractions can be brought to life, making the decision to book so much easier.


Why do you need high quality 360 tours?

We’re Google Verified. This means we can upload our 360-degree photography right into the Google Street View platform. If Google likes your website, your site will be served up higher up in the rankings, attracting more potential customers. If they’re more likely to see you, they’re more likely to book to visit you!

When Soft-Focus produce your tours, you’ll benefit from editing or touch-ups, for example if something is looking tired or dated and will be replaced, you can do it digitally in advance. You can integrate videos within the tour, giving further explanation of certain areas, and you can include explainer text if you choose. Your tour is fully customisable and branded, meaning you show off a high-quality product, enticing your potential customers.

To have a chat about how we can help you by providing a 360 virtual tour, please email us or fill in a contact form.

“Soft-Focus were really professional and friendly, they listened to exactly what we were looking for in terms of images, and even spent time capturing extra ones we hadn’t even thought of! He shot the hotel rooms and spa on Friday and the photos were in my inbox first thing Monday morning, couldn’t have asked for a better service!”
Amy – Ardencote Manor & Spa