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property videos

Five Incredible Video Marketing Ideas to Boost Your Business in Property

The property market is incredibly competitive, and in a day and age of immense competition, estate agents must do everything they can to showcase they’re the best in the game. And that’s where video marketing comes in.

Videos attract 300% more traffic for nurturing leads, and listings with video receive a whopping 403% more inquiries than listings without videos. These stats highlight how video marketing can provide a high return on investment and significantly boost your business.

Here’s how you can use video marketing to experience similar benefits:

Customer Testimonials

There are few marketing tactics as powerful as customer testimonials. It’s an excellent idea to record short interviews of your satisfied customers at different points of their journey, such as the offer, closing, and a few months later. 

These testimonials help you establish authority and credibility because they don’t look like sales pitches. The key is to ensure these videos come across as unbiased to make sure you’re building trust.

Neighbourhood Tours

While you can highlight the property as much as you want, most people are also interested in the surrounding area. Hence, you should take videos of the neighbourhood during its weekday bustle to give potential clients a preview of what they can expect. 

For residential areas, there’s nothing better than capturing the playground when it’s full of kids or just highlighting families interacting with each other and having a good idea.

Property Tours

In some cases, there’s nothing better than the good old property tour. These videos work well to complement property photos and can help buyers get a feel for the place. Apart from recording personal tours, you should also consider 360-degree virtual tours that are ideal for potential clients finding it difficult to visit your property in person.

Drone Video Tours

Drones are a great way to differentiate your properties and produce sweeping, dramatic shots of surrounding areas. They can expertly showcase the home’s exterior and highlighting properties from incredibly different angles. 

These videos are an excellent idea if you want to provide a full-fledged view of the property and its location. They’re especially useful to market luxury homes when you need to highlight a gorgeous swimming pool or a stunning garden.

Live Video Sessions

A critical aspect of marketing is establishing your brand as the go-to authority. This means that sometimes you need to give value back to your audience. Hence, live video sessions are an excellent opportunity to do that.

Your audience can reach out to you if they have any questions about the property buying process or any general questions about properties. You can answer their questions and successfully build a connection with them.

Final Thoughts

There’s a limit to how much you can get done with smartphone videos. To truly set your properties apart, you need professional videography that’ll help market your property business, whether you focus on affordable or luxury properties.

Our expert team at Soft-Focus can help you do just that. Reach out, and let’s market your business like never before. Contact us here for more information.