WHO WE ARE
Soft-Focus is a media production company based in Warwick, run by husband and wife team, Edward and Beckie Sanchez.
Born out of a combination of Edward’s love of technology and gadgets and Beckie’s business knowledge, we’ve been helping our clients tell their stories and boost their sales since 2011.
We provide photographic and video services, mainly to the Property and Real Estate, Hospitality, and Retail sectors. The majority of our clients are based in Warwickshire in the Midlands, but we cover the whole of the UK.
If you need a promotional video, high-quality photographs, or a 360-degree virtual tour to help with your sales and marketing or to improve your company communications, we would love to help.
As a production company, we have complementary skills which enable us to put our clients first and produce high-quality work, every time.
Our values are positivity and honesty. Whenever we have discussions, whether they’re about work or our personal lives, Edward champions a positive mindset, aiming to keep spirits high and keep pushing forward.
MEET THE CREW
Edward continually invests in the latest equipment to ensure the finished result is top quality. He tells Beckie it’s for the benefit of the clients when we all know he just loves playing with tech!
He’s also a great listener so will always take time and effort to ensure the client’s message and requirements are heard.
He’s a quick thinker and enjoys sharing creative ideas and suggestions, ensuring each client’s brief is met and exceeded.
Edward is committed to ensuring projects are executed with a satisfyingly quick turnaround, without cutting any corners.
He also has an enviable work ethic and is flexible and adaptable.
Beckie is the backbone of the production company, making things happen and keeping the administration organised. Does that include nagging Edward? Yes. But it’s for his own good.
Skilled in event management, project management, and marketing strategy, Beckie will make sure your project is kept within your timescales and your budget.
Beckie prioritises customer service and will be on hand to answer your questions and keep track of any changes to the project.
With her strong business sense, she focuses on how the project will help to promote sales, delight the client, and fulfil the brief.
With a long history in managing creatives, she’s adept at balancing the excitement of a new project with the reality of time or financial constraints.
WHO WE WORK WITH_
For sales, new builds & rentals.
Creative shots of rooms & dining.
Videos & Photos of your produce.
Virtual tours of your showrooms.
New developments across the UK.
Show off your food online.
AIR B&B OWNERS
Rent your property through Air B&B.
Product & E-commerce Photography
WHAT AREAS DO YOU COVER?
Although a Warwickshire and West Midlands based production company, depending on the job, we do cover nationwide. However, the majority of our clients we do property photography and estate agent videos for are based near our office in Warwick. We cover Warwickshire, Oxfordshire, The Cotswolds, Gloucestershire, Worcestershire, Northamptonshire, West Midlands & Coventry.